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Heinz Settles Debate on Whether Ketchup belongs in Fridge or Cupboard

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Their message was clear:

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> “**Because of its natural acidity, Heinz Ketchup is shelf-stable. However, once opened, we recommend storing it in the refrigerator.**”

Translation? **Before opening, cupboard storage is fine. After opening, it belongs in the fridge.**

## 🧪 Why Refrigeration Matters

Ketchup contains **vinegar and tomatoes**, which give it natural acidity and help preserve it. But once the seal is broken, the risk of bacterial growth increases, especially if the bottle is exposed to heat or contamination (like dipping fries or utensils).

**Refrigeration helps maintain:**

* **Fresh flavor**
* **Safe consumption**
* **Longer shelf life**
* **Color and texture consistency**

## 🧂 But What About Restaurants?

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You might wonder: “If ketchup needs refrigeration, why do diners and restaurants leave it on the table all day?”

Great question.

The answer lies in **turnover rate and temperature control**. In busy restaurants, ketchup is used up quickly — often within a day or two. Bottles are typically refilled from larger refrigerated containers at night. Plus, air-conditioned dining rooms help keep the product cool.

At home, where a bottle might last weeks or months, **keeping it chilled ensures safety and flavor.**

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## 🏆 The Verdict: Heinz Has Spoken

So, to settle the debate once and for all:

* **Unopened?** Cupboard is fine.
* **Opened?** Fridge it.

Heinz even took to Twitter (now X) with a playful poll that saw thousands of fans chime in. And while some die-hard room-temp fans remain, the majority now follow Heinz’s lead.

## Final Thoughts

Whether you like your ketchup cold, warm, or somewhere in between, one thing is now clear: **the fridge is where it belongs after opening.**

So next time someone questions your ketchup storage habits, just point to the label — or better yet, Heinz’s official word.

Because when it comes to ketchup, **Heinz knows best.**

Would you like a fun printable of fridge vs. cupboard rules for other condiments too?

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